Annual State of the Meals & Beverage Tourism (SOTI) Business report serves as a bellwether of meals and beverage tourism business tendencies, and is one in all our business’s most anticipated annual stories.
LONDON – The World Meals Journey Affiliation (WFTA) introduced that its “2024 State of the Business (SOTI) – Meals & Beverage Tourism” report has been launched and is now out there as a free obtain.
The SOTI report is the WFTA’s annual bellwether evaluation and evaluation of the meals and beverage tourism business (also called culinary tourism or gastronomy tourism). Yearly, the Affiliation interviews main business specialists and supplies knowledgeable evaluation within the type of this thought management report. This 12 months, twelve tendencies are mentioned and broadly cowl developments in authenticity; localism; sustainability; variety; AI; shopper habits; influencers; well being and wellness; social media; and buyer loyalty.
The report is utilized by companies, organizations and tourism places of work to tell their technique, advertising and marketing and associated planning choices over the approaching 12 months. The report is oriented for professionals within the meals, beverage, tourism and hospitality industries. Teachers and researchers can also discover the content material of worth.
The World Meals Journey Affiliation (WFTA) is a worldwide, non-profit, non-political group whose mission is to work with vacation spot entrepreneurs and their stakeholders to facilitate the invention and appreciation of distinctive culinary cultures by vacationers… Based in 2003, the WFTA is the world’s main authority on gastronomy tourism and the worldwide voice of the business. Yearly, the WFTA supplies insights, sources, instruments, analysis, and occasions to a community of 150,000 professionals in over 150 international locations to assist the business develop. The Affiliation’s information, instruments, and coaching help professionals, organizations, and locations in leveraging their culinary tradition and heritage to create a stronger sense of place, which will increase customer arrivals, strengthens a vacation spot’s model fairness, boosts native pleasure, generates export demand for the realm’s meals and beverage merchandise, and makes a big native financial affect.
Vicky is the co-founder of TravelDailyNews Media Community the place she is the Editor-in Chief. She can be answerable for the day by day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Enterprise Administration from the Technical College of Athens and a Grasp in Enterprise Administration (MBA) from the College of Wales.
She has a few years of each tutorial and industrial expertise throughout the journey business. She has written/edited quite a few articles in varied tourism magazines.
