Named Miss Dior Avenue, the pop-up gives a transportive expertise to a universe akin to a Sixties metropolis avenue. It boasts a Parfumerie, Cinema, and Flower Store, all drenched in Miss Dior’s iconic pink. Life right here is idyllic. Company chill out on the cafe with a cup of gelato, penning postcards to their family members, which they subsequently put up in a Dior mailbox. Some go to the Parfumerie for a crash course on the historical past of Miss Dior. Others head to the cinema, the place the newest marketing campaign that includes Natalie Portman (the face of Miss Dior since 2011) performs on the large display screen. “Do you will have popcorn?” joked one partygoer to the ticket counter, solely to obtain fake film tickets and a captivating pink popcorn field crammed with saltwater taffy that appeared to seem out of skinny air.
In attendance have been Maggie Rogers, Banks, Alexandra Shipp, Lucy Hale, Antonia Gentry, Sophie Thatcher, Laura Condor, Beatrice Granno, and extra. Angelenos have been genuinely thrilled to be out regardless of the downpour exterior. “That is my first Dior occasion, so I’m very enthusiastic about it,” stated Beatrice Granno, identified for her function in The White Lotus. Maggie Rogers shared the thrill. “So comfortable to be out in Los Angeles,” stated Rogers from a quaint white park bench exterior the Parfumerie. “I’m thrilled to be right here with Dior celebrating their new fragrance, and actually excited to see Banks. We’ve been circling one another on the New York scene for a very long time, and I’ve a lot respect for her. I’m actually excited to see her play.”
Shortly thereafter, Banks took the stage for a efficiency that included a touch at her upcoming album and acoustic renditions of fan favorites like “Beggin For Thread.” “It’s so stunning,” stated Banks of the room. “I got here right here earlier for a soundcheck. It was so enjoyable discovering the little cafe, the flower store… it’s superior.”
Miss Dior Parfum, the primary perfume by Christian Dior, was launched in 1947. It captured the joyful and hopeful spirit of the postwar period, drawing inspiration from Dior’s muse and sister, Catherine Dior, who was a Resistance fighter throughout World Conflict II. With a nod to the ’60s and tied to the primary Miss Dior ready-to-wear line launched by Marc Bohan in 1967, Dior Avenue embodies the optimistic spirit of Lala Land in yesteryear—it is a dreamworld inside Los Angeles’ dreamland.
Because the night wound down and friends ventured again into the wet evening, they have been led to their vehicles with umbrellas, every clutching Miss Dior-branded tote luggage crammed with contemporary flowers and the newest perfume, a reminder of the enchanting pink world Dior had crafted for the evening. The Pop-up might be open to the general public from March 8 to March 10 by appointment.
