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Jean-Jacques Guevel, chief govt of Balmain, is stepping down “to pursue different pursuits” after 4 years main the Parisian vogue home.
Guevel steered Mayhoola-owned Balmain via the pandemic and subsequent surge in luxurious demand, throughout which the model labored to activate its “military” of followers with large-scale vogue exhibits (together with a tenth anniversary bash for designer Olivier Rousteing) that have been open to the general public, as its entry-level enterprise acquired a lift from a monogrammed canvas vary that decreased its dependence on emblem tees and different merch.
Underneath Guevel, Balmain additionally inked a licensing cope with luxurious magnificence large Estée Lauder, which is about to launch a revamped perfume supply for the model later this 12 months.
Guevel’s exit follows the exit of promoting chief Txampi Diz final week.
In an announcement, Mayhoola CEO and Balmain Chairman Rachid Mohamed Rachid thanked Guevel, voicing confidence within the model’s prospects. Balmain has “the potential to develop into a real world luxurious items chief, due to its distinctive heritage, proficient inventive director Olivier Rousteing and our distinctive colleagues,” Rachid mentioned. “We will probably be constructing onto the numerous progress of the final years and can announce a brand new CEO sooner or later.”
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