In the course of the 12-month interval underneath the survey, each fourth Indian got here throughout political deep pretend content material which was later discovered to be pretend, McAfee mentioned. There has additionally been an increase within the instances of deep pretend scams which impersonate not solely customers however distinguished public figures throughout spheres equivalent to enterprise, politics, leisure, and sports activities as effectively, the survey mentioned.
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“This concern is magnified in India, as many individuals unknowingly ahead deepfake content material on social media, primarily WhatsApp and Telegram teams, with out verifying its origin, inflicting a multiplier impact,” McAfee mentioned.
In India, the dialogue round deepfakes gained momentum after a brief clip of actor Rashmika Mandanna went viral final yr. Per week later, Prime Minister Narendra Modi additionally flagged the doable harms that might come up out of the misuse of the expertise.
Within the weeks following Modi’s warning on deepfakes, the federal government issued advisories to all social media and web intermediaries asking them to use strict requirements on controlling the unfold of such content material, with a warning that further guidelines might comply with if the advisory was not heeded to.
