McDonald’s has launched the “world’s first” billboard that smells like their meals in a marketing campaign that
The quick meals restaurant’s promoting initiative has been launched within the Netherlands, the place the general public can odor fries inside round 15ft of a crimson board.
A tray of fries was inserted into the billboard, which has ventilators to “suck and diffuse” the aroma.
Although the marketing campaign seems to be impressed by Charlie and the Chocolate Manufacturing unit, there is a cause behind the stunt.
“Odor has been confirmed to be simpler at sparking clear and emotional recollections than photos,” defined Stijn Mentrop-Huliselan, chief advertising officer of McDonald’s Netherlands.
![Pinterest](https://pinterest.com/pin/create/button/?url=https://livdose.com/mcdonalds-launch-world-first-billboard-that-smells-like-fries-way-of-life/&media=https://i0.wp.com/cdn.jwplayer.com/v2/media/4KMWpBaw/poster.jpg?width=720&w=1200&resize=1200,0&ssl=1&description=McDonald's has launched the "world's first" billboard that smells like their food in a campaign that The fast food restaurant's advertising initiative has been launched in the Netherlands, where the public can smell fries within around 15ft of a red board. A tray of fries was inserted into the billboard, which has ventilators to “suck and diffuse” the aroma. Though the campaign appears to be inspired by Charlie and the Chocolate Factory, there's a reason behind the stunt. “Smell has been proven to be more effective at sparking clear and emotional memories than images,” explained Stijn Mentrop-Huliselan, chief marketing officer of McDonald’s Netherlands.){kind=link}