Oura Ring Launches on Amazon

Finnish sensible ring model Oura is partnering with Amazon.

On Mar. 7, the 11-year-old wearable tech unicorn opened its Amazon store, permitting U.S. prospects to order the health-tracking rings with free supply for Amazon Prime members. Amazon is the model’s third retail accomplice within the U.S. after Greatest Purchase and Therabody. Clients can order all Oura ring finishes in addition to chargers and sizing kits via the e-commerce platform for a similar worth because the model’s DTC website.

“Hundreds of thousands of individuals store in Amazon shops each day and we all know that lots of them seek for Oura Ring, trying to buy from their most well-liked retailer,” stated Oura CMO Doug Sweeny.

Worn by celebrities corresponding to Kim Kardashian, Gwyneth Paltrow and Prince Harry, the ring tracks sleep and stress; its enchantment has stretched throughout sectors, in 2022, it launched a $950 collaboration ring with Gucci.

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It’s the newest effort from the wearable tech firm to make its product resonate with fashion-conscious customers.