Quaker, considered one of India’s main gamers within the oats phase, stands for diet. The model, via its ‘Bowl of Progress’ initiative addresses the reason for little one malnutrition via 3 key pillars — offering diet to youngsters aged 3 to five years, educating mother and father/caregivers and spreading consciousness in the neighborhood. This particular nutrition-focused program was launched in pre-identified blocks of rural areas in Pune, Maharashtra to handle the problem of malnutrition.
To strengthen the pillar on group consciousness additional, the model launched its first long-format advert movie ‘Dohale Jevan Poshanchi Vaati’. The emotionally evocative narrative not solely dietary supplements the dietary wants required to handle little one diet but additionally weaves in components of ethnicity and tradition to forge a profound reference to the viewers.
In her remarks on the launch, Sravani Babu, Affiliate Director, and Class Lead – Quaker, PepsiCo India, mentioned, “Quaker’s endeavour to combat in opposition to malnutrition began final 12 months after we launched Quaker Bowl of Progress Program in Pune. We have now embedded cultural components from the very begin, whether or not within the type of panjiri, the meals served at anganwadis to the youngsters or driving consciousness via an age-old ritual, to echo with the group. This movie is one more leg of spreading consciousness delving into the significance of diet via the lens of a kid involved about his yet-to-be born sibling’s wellbeing.”
Vikram Pandey (Spiky), Nationwide Artistic Director, Leo Burnett India underscored, “Quaker is a kind of few manufacturers that don’t simply speak about model function, but additionally stroll the speak. Quaker Bowl of Progress is a unbelievable program and wanted a heart-warming story to seize its significance. We discovered that within the cultural ritual of ‘Dohale Jevan’, our movie depicts the significance of diet, via the eyes of a kid who’s scuffling with it himself and is apprehensive for his yet-to-be-born sibling.”
Central to the movie’s narrative is the custom of Dohale Jevan, a revered Marathi child bathe held in the course of the seventh-ninth month of being pregnant. By this cultural nuance, the movie poignantly highlights the importance of diet in a baby’s life, underscoring Quaker’s dedication to ‘Poshan proper, toh future vivid’ (future is vivid, when diet is correct). It nudges the group to think about diet as an vital side of a kid’s development.
Quaker, in collaboration with PepsiCo Basis, and in partnership with NGO MAMTA HIMC, addresses the wants of kids within the state of Maharashtra via diet, training and consciousness.
As a part of the ‘Optimistic Selections’ pillar beneath PepsiCo Optimistic (pep+) – a strategic end-to-end transformation in the direction of sustainability – PepsiCo is dedicated to extend nutritious meals entry for 50 million individuals by 2030.
Extra about Bowl of Progress:
The interventions beneath the Bowl of Progress program are designed with deal with three key pillars – Diet, Consciousness, and Training. Diet wants are addressed via ‘Panjiri’, a regionally impressed recipe for mildly malnourished youngsters. It’s crafted with Quaker Multigrain & Millet, specifically designed to be enriched with 18 important nutritional vitamins and minerals, guaranteeing it’s each nutritious and attractive. Consciousness is enhanced via specifically curated thematic engagement periods for kids and their mother and father/caregivers. Training is superior via structured workshops, that are carried out every day, exerting a optimistic affect on the standard of life for each youngsters and their caregivers. Complementing these efforts, Info, Training, and Communication (IEC) supplies within the type of – posters, leaflets, flipbooks, and an illustrated comedian guide have additionally been launched.
About Quaker:
Quaker Oats was launched in India in 2006. The model Quaker is greater than 145 years previous and is a world chief within the oatmeal phase. Quaker Oats is a 100% wholegrain and pure supply of carbohydrates and dietary fibre. It has distinctive soluble fibre referred to as βeta Glucan, which is scientifically confirmed to assist scale back ldl cholesterol (ldl cholesterol is a threat issue for coronary heart illnesses). In India, Quaker Oats can also be obtainable in variants reminiscent of Quaker Plain Oats, Quaker Oats Multigrain, Quaker On the spot Oats and Quaker Oats Muesli.
About PepsiCo:
PepsiCo merchandise are loved by shoppers a couple of billion occasions a day in additional than 200 international locations and territories all over the world. PepsiCo generated greater than $86 billion in internet income in 2022, pushed by a complementary beverage and handy meals portfolio that features Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio consists of a variety of fulfilling meals and drinks, together with many iconic manufacturers that generate greater than $1 billion every in estimated annual retail gross sales.
Guiding PepsiCo is our imaginative and prescient to Be the World Chief in Drinks and Handy Meals by Successful with pep+ (PepsiCo Optimistic). pep+ is our strategic end-to-end transformation that places sustainability and human capital on the middle of how we are going to create worth and development by working inside planetary boundaries and provoking optimistic change for planet and other people. For extra info, go to www.pepsico.com, and observe on Twitter, Instagram, Fb, and LinkedIn @PepsiCo.
