New Delhi: Samsung on Wednesday stated that it’s concentrating on Rs 10,000 crore in income from its Synthetic Intelligence (AI)-powered Neo QLED, OLED TV enterprise in India.
Samsung ended 2023 with a 21 per cent quantity market share and this yr it’s seeking to additional consolidate its management with the launch of AI TVs, the corporate stated.
“For the primary time, we’ve a really clear twin technique on premium, the best or the most important vary so far as the buyer is worried and with that, we’re additionally taking a look at concentrating on unprecedented Rs 10,000 crore income in 2024,” stated Mohandeep Singh, Senior VP, Visible Show Enterprise, Samsung India.
The tv market in India has been sluggish, with Counterpoint Analysis reporting a 16 per cent drop in shipments final yr. Nevertheless, Samsung is optimistic concerning the TV enterprise in 2024, citing elevated demand for premium TVs from MZ shoppers. (Additionally Learn: Financial institution Vacation Alert: Monetary Establishments To Shut On April 19 In THESE Cities, Know Why)
As per analysts, no TV model within the nation has achieved the Rs 10,000 crore income milestone earlier than. Samsung has launched its ultra-premium Neo QLED 8K, Neo QLED 4K and OLED TVs within the nation to consolidate its management within the TV enterprise. (Additionally Learn: EPFO Will increase Auto Withdrawal Claims Settlement Below 68J From Rs 50,000 To Rs 1 Lakh)
In line with the corporate, its new vary of premium TVs is designed to spice up shoppers’ house leisure expertise with highly effective, AI-driven options.
