Marija Labovic discusses Serbia’s attraction as a year-round vacation spot, highlighting Belgrade’s recognition, and the variety of sights from metropolis breaks to pure retreats. She outlines strategic advertising and marketing plans main as much as Expo 2027 and Serbia’s digital and conventional promotional actions.
In a fascinating interview with Marija Labovic, the President of the Nationwide Tourism Group of Serbia, we delve into the multifaceted tourism choices of Serbia, a vacation spot boasting a year-round attraction for worldwide vacationers. Marija highlights that Serbia has advanced right into a full-fledged tourism vacation spot, attracting guests all year long with its numerous tourism merchandise. The capital, Belgrade, emerges as a favourite, internet hosting over 17% of worldwide in a single day stays. Past its city attract, Serbia entices guests with its metropolis break locations equivalent to Novi Unhappy and Subotica, alongside its pure retreats in mountain resorts and spas, that are significantly well-liked amongst Greek vacationers.
The dialogue reveals a gradual improve in Greek guests, drawn not solely to Belgrade but in addition to Serbia’s mountainous and spa locations, underscoring the standard of wellness companies supplied. Marija outlines the customer demographics, noting a major inflow from international locations like Russia, Turkey, Bosnia and Herzegovina, China, and Germany, amongst others. She emphasizes the rising curiosity from distant markets, together with the US, reflecting Serbia’s increasing worldwide attraction.
Wanting forward, Marija discusses the strategic advertising and marketing plans main as much as 2025, with a eager give attention to making ready for Expo 2027, set to be hosted in Belgrade. This preparation includes twin promotional actions geared toward future exhibitors and vacationers. The advertising and marketing technique encompasses a mixture of digital and conventional channels, together with participation in B2B festivals and organizing occasions in key supply markets. An important a part of these efforts includes internet hosting influencers, media representatives, and tour operators in Serbia, offering them firsthand experiences of the nation’s sights. This technique is designed to showcase Serbia’s magnificence and tourism potential, encouraging much more vacationers, significantly from Greece, to discover what Serbia has to supply.
This dialogue with Marija Labovitz affords profound insights into Serbia’s tourism dynamics, strategic advertising and marketing efforts, and the nation’s readiness to welcome a world viewers, particularly within the lead-up to Expo 2027.
Vicky is the co-founder of TravelDailyNews Media Community the place she is the Editor-in Chief. She can also be answerable for the day by day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Enterprise Administration from the Technical College of Athens and a Grasp in Enterprise Administration (MBA) from the College of Wales.
She has a few years of each tutorial and industrial expertise throughout the journey business. She has written/edited quite a few articles in varied tourism magazines.
