<p> Prashanth Doreswamy, President and CEO, Continental India</p>
Prashanth Doreswamy, President and CEO, Continental India

Edited excerpts:

Q. After two consecutive years of swift development within the auto trade’s efficiency, what’s your outlook for 2024?

Globally, 2023 was a roller-coaster journey, with a number of challenges, together with provide chain disruptions carried ahead from the earlier yr, materials value improve, geo-political tensions, labour unrest in some elements of the world and declining EV gross sales. 2024 is more likely to see the trade stabilize and return to regular. Coming to India, the final two years noticed good efficiency of the trade, be it gross sales, launch of latest fashions, first-time uptake of latest applied sciences, constructive rules and so forth. 2024 is definitely promising, though with its personal challenges.

Automotive consumers will proceed to anticipate new driving experiences and extra comfort from know-how. Linked options and Driver Help capabilities will now not be seen as luxurious. Two-wheelers too will see integration of linked applied sciences. The mixing of software program has reworked the car structure, and we’ll transfer additional away from a hardware-centric strategy. Total, the trade will proceed to rework, and know-how will proceed to disrupt the automotive trade.

OEMs will take sustainability as a enterprise precedence. There can be extra give attention to decarbonization efforts, and funding in inexperienced applied sciences will proceed. Hopefully shared mobility can even see breakthroughs. Electrical Automobiles (EV) uptake has been slower in India, however there can be concerted efforts by the trade to make sure the buyer sees the worth of EVs. Authorities could have an enormous function to play right here.Globally, governments and auto producers are investing closely in EV charging infrastructure, and hopefully this would be the similar in India.

Numerous multinationals together with Continental have invested considerably within the nation and can proceed to take action sooner or later, be it in manufacturing or in R&D. Localization will proceed to be a spotlight.

Q. What are the important thing micro and macro indicators that may play an essential function in shaping up the auto trade in 2024?

Corona-induced provide chain disruption, geopolitical tensions, inflation, rules and taxes, vitality transitions, slowing down markets like Europe, rising markets like Asia, China’s home manufacturers’ development are all realities that the trade navigated by up to now few years, internationally. This largely continues into 2024, and industries will study to navigate an interconnected world, the place applied sciences proceed to disrupt, matters like generative AI loom giant, posing alternatives and on the similar time holding the ability to have implications throughout industries. We are going to see a bigger variety of GenZ becoming a member of the workforce, and the best way mobility or commute is perceived would possibly even see a basic shift.

Automotive firms that adapt rapidly to technological adjustments could have a aggressive benefit over others. India particularly is experiencing a gradual financial development which in flip has improved the shopping for capability of the individuals. Regulatory measures associated to emissions requirements, car security, and incentives for EV adoption will proceed to influence the trade.

We proceed to be inclined to produce chain disruptions, and managing and mitigating dangers related to this can be essential for the businesses.

Q. What’s your view on the readiness of the trade for the shift in direction of the adoption of a number of gasoline applied sciences and electrical automobiles (EVs) in 2024?

In comparison with many mature markets, India’s uptake of EV was slower, though its development within the two-wheeler and three-wheeler segments has been encouraging. The automotive trade in the meanwhile is investing closely in EVs as OEMs are introducing new fashions and projecting bold plans. Coupled with the fitting course from the federal government, India will see a rise in adoption.

The nation remains to be in its studying section and is coming to phrases with the rules which have been launched to help the usage of EVs in India. A full-fledged EV revolution requires addressing affordability, charging infrastructure and accessibility, and grid capability to make sure our nation’s full readiness for this transformation. Collaborative efforts between state governments and personal entities are crucial right here. Contemplating all elements, it’s secure to say that within the subsequent 5 years the EV market will absolutely mature in India. Expertise will certainly be a differentiator to draw youthful customers.

Authorities schemes, subsidies and initiatives like FAME (Sooner Adoption and Manufacturing of Hybrid and Electrical Automobiles), highway tax exemption will definitely increase buyer adoption. Battery standardisation turns into essential for adapting battery swapping as a follow.

Q. What would be the key applied sciences that may form the subsequent decade of the mobility trade?

When know-how turns into democratic, we’re capable of absolutely see the potential of this transformation. 4 disruptive technology-driven trends- linked, autonomous, shared, and electric- will form mobility within the subsequent decade. In truth, that is already in movement. Superior Rider Assistant Techniques (ARAS) for two-wheelers will develop into more and more essential and can choose up in India. Nonetheless, we’re a price-sensitive market, and therefore making know-how inexpensive is a key consideration for the trade.

The federal government’s give attention to security legislations together with the Bharat NCAP, has elevated the uptake of options, and these lay the inspiration of secure roads. Buyer expertise is driving the shift in car structure, with software program serving as an important differentiator. The transition from distributed electrical management models to server-based architectures in automotive electronics includes greater than only a technical development. Merchandise, work and improvement processes, and enterprise fashions, are all present process important adjustments.

5G can be an important enabler know-how for future mobility, offering important community enhancements and aiding to enhance driver security, consolation, and effectivity. Actual-time communication between automobiles, infrastructure, and an ever-growing variety of linked gadgets can be attainable due to elevated knowledge pace, improved dependability, and ultra-fast response instances.

Q. Do you suppose the Indian auto trade has the potential to develop into a worldwide manufacturing hub and play an essential function within the international worth chain?

India positively has the potential to develop into a worldwide automotive manufacturing hub, and the nation additionally has the potential to develop into a key hub for automotive R&D, design and improvement as effectively.

That is backed by our rising and maturing ecosystem that helps all of these. Moreover, we’ve political intent on this course. The Authorities of India has stated this on multiple event, and that’s reassuring for firms to make funding choices. Moreover, put up Covid, the world order itself has modified, and most firms and governments are encouraging themselves to diversify their provide chains to keep away from dependency on one geographical space.

One in all our largest strengths is know-how and availability of expertise pool. We should leverage this energy to spur extra innovation, in order that our automotive ER&D ecosystem develops additional. We’ve got a robust start-up ecosystem as effectively, and this must be nurtured additional.

Nonetheless, there are areas to give attention to, for instance constructing world-class infrastructure, particularly highway networks, strengthening the provision chain, elevated give attention to sustainability, circularity, different fuels, inexperienced vitality and so forth.

Q. What are the important thing elements that work in favour of India and what limitations do we’ve as a rustic?

We provide immense alternatives as a rustic when it comes to geographical benefit, expert assets, younger inhabitants, start-up tradition, and development mind-set. Our commerce and funding insurance policies have been revised, re-worked, and reformed over time. However our logistics prices are fairly excessive, in comparison with most nations, and this have to be addressed.

Software program is more and more turning into an essential a part of the automotive trade and is the oil of the longer term. Many main know-how firms, together with Continental have arrange their R&D facilities in India within the final decade, and are persevering with to develop. These facilities help innovation and the event of cutting-edge applied sciences. The applied sciences tailored for the Indian market can be exported to different Asian markets. India additionally boasts of famend and prestigious academic establishments, particularly for STEM, which is a superb basis for development.

Nonetheless, India has not been a very robust participant within the international provide chain. Presently, we contribute a comparatively small proportion of the overall imports to our largest consumers in comparison with our exports. India additionally faces provide chain challenges associated to logistics, uncooked materials availability, and provide chain disruptions. The automotive provide chain might be strengthened by investing in infrastructure improvement, know-how adoption, and elevated collaboration which might enhance effectivity and competitiveness.

Q. What’s your imaginative and prescient for 2030 for the auto trade?

The automotive trade is present process a big digital transformation, which is able to have an effect on each in-vehicle applied sciences and the way the car interacts with passengers, the atmosphere, infrastructure, and different automobiles on the highway. Automobiles at the moment are way more than only a option to get from one place to a different.

As a know-how firm we want to see how know-how makes mobility smarter, extra linked and extra handy. It’ll additionally contribute to organizing site visitors, extra uptake of shared mobility and multimodal transport providers, lowering site visitors congestion and emissions. We’re additionally assured of reaching nearer to the objective of Imaginative and prescient Zero – Zero Fatalities, Zero Accidents, and Zero Crashes.

  • Revealed On Mar 4, 2024 at 04:08 PM IST

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