Landmark WTM Africa’s tenth anniversary programme spotlights discussion-based ‘Mind
Field’ classes driving collaboration & networking
CAPE TOWN – With lower than two weeks till kick-off, Africa Journey Week (ATW) has unveiled an thrilling WTM Africa 2024 content material programme centred on driving business data, connection, and enterprise development. Simply over 73 stay classes will run from 10 – 12 April on the Cape City Worldwide Convention Centre (CTICC).
Olivia Gradidge, Advertising Supervisor for Journey and Tourism
“2024 is a milestone development 12 months for our business and WTM Africa, as we mark a decade of internet hosting Africa’s prime B2B inbound and outbound tourism commerce occasion. We wished our content material programme to champion this, which is why we’ve labored onerous in elevating the bar in what we provide and the way,” says Olivia Gradidge, Advertising Supervisor, Africa Journey Week.
This 12 months’s occasion showcases a number of high-demand business and enterprise subjects, together with accountable tourism, MICE and enterprise journey, journey tech and synthetic intelligence (AI), social media advertising and marketing, inclusivity and sports activities tourism. The newest Africa Journey Week Developments Report may even be launched, adopted by a panel dialogue on Friday 12 April at 13h30 within the Highlight Theatre.
Along with expert-led displays and panels, Gradidge highlights the introduction of their Mind Field idea aimed toward driving collaborative, attendee-driven discussions.
“The theme for this 12 months’s content material programme is ‘Step Inside’, which we invite you to do throughout every Mind Field session. These interactive classes, encourage tourism gamers from all ranges to return collectively and be part of the dialog find options to shared challenges.”
With sustainability a key focus at WTM Africa, official present companions have been fastidiously chosen and integrated into the content material programme. This contains Truthful Commerce Tourism, which is able to step in to host a sensible Mind Field workshop unpacking how accountable locations and initiatives can attain the worldwide market.
“There’s one thing for everybody in our three-day content material programme, however to take full benefit, you’ll need to register and step inside to hitch us. You’re assured to stroll away feeling extra knowledgeable, linked, and assured to drive your enterprise ahead,” Gradidge concludes.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Community; his duties embody enterprise improvement and planning for TravelDailyNews long-term alternatives.
