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If there was an award for probably the most playful workwear wardrobe, Raissa Gerona, Revolve’s Chief Model Officer, would obtain the glory. In any case, she will get to sift by each Revolve and Fwrd’s limitless assortment of designer labels to plan what she’ll put on whereas working at their pool events or on one in all their largest tasks of the 12 months: Revolve Pageant, an annual celebration that showcases the retailer’s summer time wardrobe assortment on influencers from world wide.
“After all, I need to all the time know what’s on pattern, and I all the time need to symbolize the model,” Gerona tells Vogue. “On the identical time, I’m older now. I’ve a child. So I attempt to make every one in all my outfits as private to me as attainable.” In her wardrobe you’ll discover a harmonious stability of sultry, glam items with a splash of elevated consolation—all influences of her rising up in sunny Los Angeles. “I believe that bringing the attractive is form of in my DNA,” Gerona admits. “In any case, we don’t have a correct winter right here in LA.” There’s a delicate sense of Californian ease within the combine, too. “Even after I’m working within the workplace, I do attempt to discover this stability of getting dressed up in a chill method.”
Since becoming a member of the Revolve staff in 2014, Gerona has helped to place the retailer on the map with activations that seize the eye of latest clients and maintain the loyal fan-base coming again for extra. Final winter, the retailer promoted its winter collections with a pop-up in Aspen—even Rihanna stopped by to buy. And final week, the label continued their partnership with Kendall Jenner to throw the last word cocktail celebration to kickoff competition season. “My job is to be sure that individuals know in regards to the Revolve model,” Gerona explains. “Whether or not it’s by the massive occasions that we host world wide, collaborating with companions, or working all of our social media channels.”
Irrespective of how huge the occasions, partnerships, and launches turn out to be, Gerona stays true to her private fashion. “I like to combine and match previous and new, in order that my seems to be really feel particular and private—not simply your typical outfit,” she explains.
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