Hairstylist Evanie Frausto has at all times cherished a magnificence transformation. It’s really what he’s recognized for—reworking his shoppers like Bella Hadid, Alexa Demie, and Sherry Shi (reside at Forces of Vogue!) on the each day for Vogue shoots, red-carpet occasions, and life. “I simply actually clicked with reworking muses utilizing wigs, ponytail items, extensions, bangs.”
With every job he booked, Frausto was persistently working together with his hair suppliers to “enhance the standard of the hair, the ponytails with the best density, or making the lace extra clear”—and when he lastly reached that time, his model Hair by Evanie was simply kind of naturally born. “I’ve been engaged on Hair by Evanie because the begin of my profession, I simply didn’t actually understand it,” Frausto, who can also be the worldwide inventive ambassador for Bumble and Bumble, says.
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You’ve really been admiring (and lusting over) Hair by Evanie items with out even realizing it: Hadid’s bleached ends on the quilt of POP; Nicole Kidman’s Good cowl along with her split-level ’do; and Charli XCX’s striped ponytails for the Marc Jacobs Heaven marketing campaign.
The primary assortment from Hair by Evanie contains two items: Wig! and Pony. “Wig! is made from 100% human hair and actually speaks to work I’ve completed prior to now by way of actually cool graphic haircuts in punky colours,” Frausto says. “I believed this might be place to start out as a result of it leans into enjoyable, transformative features of my work. All of the wigs are hand-dyed and most are one among one.”
