New Delhi: Brixton Bikes proclaims its entry into the Indian market. The model has partnered with KAW Veloce Motors Pvt Ltd for manufacturing and distribution, making ready to launch an unique vary of bikes tailor-made for the Indian viewers. Brixton’s transfer into India is fuelled by a strategic imaginative and prescient to introduce its European magnificence to the Indian riders.
After practically two years of planning with KAW Veloce Motors, the corporate goals to leverage India’s important place within the international bike sphere, thereby reinforcing Brixton’s rising popularity in Europe and Southeast Asia, the corporate stated in a media launch.
The corporate stated that it’s set to launch 4 distinct bike fashions in India this yr, every exemplifying Brixton’s dedication to magnificence, efficiency and innovation. These fashions are being developed at Brixton’s Austrian design centre, with manufacturing centered in a brand new state-of-the-art facility in Kolhapur, Maharashtra, benefiting from KAW Group’s intensive manufacturing experience.
Additional elevating their collaborative efforts, Brixton and KVMPL plan to arrange a analysis and growth centre in India. This initiative goals at crafting fashions particularly for the Indian market and marks a major step in direction of establishing India as a strategic export hub to Southeast Asian and African markets, the discharge stated.
Brixton Bikes additionally intends to construct a complete vendor community throughout main Indian cities. The plan consists of launching 15 dealerships by the top of 2024 and increasing to 50 within the following yr, making certain accessibility and comfort for patrons nationwide.
Tushar Shelke, Managing Director, KVMPL, stated, “We’re thrilled to deliver this esteemed model to the Indian motorcycling group. With the launch confirmed, keep tuned for extra thrilling information quickly.”
The model’s entry is distinguished by a deal with catering to a various vary of customers—from novices to veteran riders in search of premium experiences. This method is complemented by an upcoming ADV bike international launch, positioning Brixton to attraction to Indian motorcycling fans. To interact with Indian customers successfully, Brixton will provoke an intensive advertising and marketing marketing campaign main as much as a festive model launch this yr, the discharge stated.
