Data Edge’s Naukri.com and 99acres, Matrimony.com’s BharatMatrimony, Folks Interactive’s Shaadi.com, on-line podcast platform Kuku FM, and on-line courting app Really Madly had been amongst a few of the apps to be taken down tech large Google on Friday from its app market Play Retailer in its clampdown on firms not complying with its billing insurance policies.

Different apps which have been taken down embrace on-line courting app QuackQuack, vernacular video-streaming platform Stage, and Balaji Telefilms’ Altt.

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Whereas Indian firms will adjust to Google’s insurance policies for now, “what India wants is an App Retailer/Play Retailer that is part of Digital Public Infrastructure – like UPI and ONDC,” Data Edge India founder and vice-chairman Sanjeev Bikhchandani wrote on X, previously Twitter, whereas calling for a “strategic response” from the federal government to this transfer by Google.

“The federal government must intervene now and direct CCI (Competitors Fee of India) to make sure Google is in compliance with their order and instantly restore all apps that had been delisted,” mentioned Anupam Mittal, founding father of Folks Group.

Because the apps had been faraway from Play Retailer on a Friday, there was little the businesses may do to hunt any authorized treatments, famous BharatMatrimony founder Murugavel Janakiraman.

In an e mail despatched to BharatMatrimony that has been reviewed by ET, Google mentioned after a latest evaluation, it discovered that the app was not compliant with a number of of its developer programme insurance policies. It mentioned that the app’s distribution was going to be restricted to some international locations or areas. Among the many listing of areas talked about, India was not one.

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