The net take a look at assesses a number of the key abilities required to turn into an airline pilot and has been designed to encourage extra individuals to think about the profession. With no prior aviation information or flying expertise required, easyJet is giving individuals the chance to check their aptitude for a number of the key abilities wanted to be an airline pilot, like sense of route and response pace.
To launch the marketing campaign, easyJet can also be “piloting” a speaking billboard – that includes a real-life easyJet pilot strapped to a billboard in Central London in the present day.
The take a look at and advert are a part of a brand new first-of-its-kind pilot recruitment marketing campaign from the airline, forward of the opening of its 2024 Pilot Coaching Programme within the coming weeks. The airline’s pilot coaching programme takes aspiring pilots with little to no flying expertise to working a industrial passenger jet in round two years with its intensive, industry-leading coaching course.
The interactive marketing campaign goals to debunk prevalent myths and misconceptions concerning the job, after analysis from easyJet discovered that 57% of these polled imagine {that a} college diploma is required to turn into a pilot, and 80% suppose that 20/20 imaginative and prescient is a necessity, when neither are in reality wanted to use.
The brand new take a look at is being rolled out on-line focusing on feminine audiences, in a bid to encourage extra girls to attempt the take a look at and contemplate the job. The brand new marketing campaign kinds a part of easyJet’s ongoing drive to encourage extra girls to hitch the career, as greater than half (59%) of British adults surveyed nonetheless imagine there are misconceptions {that a} pilot is a job for a person. New analysis from the airline additionally revealed twice as many males (32%) thought-about changing into a pilot in comparison with girls (15%).
Captain Sarah Ackerley was noticed answering questions from the general public, offering recommendation and perception into her profession, and inspiring extra individuals to take the take a look at through the QR code on the billboard.
Ann McKenzie was a kind of who took up the problem – she mentioned: “I’ve all the time liked travelling and seeing the world, however I didn’t suppose I’d uncover that I’ve the correct abilities to turn into a pilot on my Wednesday morning commute. I may need to consider a profession change after getting such a powerful take a look at end result and quizzing a feminine pilot!”
The interactive advert was launched after a latest survey of two,000 British mother and father and their youngsters from the airline confirmed that seen function fashions play a essential function in individuals’s job ambitions, significantly for younger individuals.
When requested why they believed that pilot is a job for males, the highest purpose given by youngsters was that they’d by no means seen a feminine pilot (41%) and of these younger ladies surveyed, practically half 47% mentioned they imagine a pilot is a job for a person.
easyJet Captain Sarah Ackerley, mentioned: “Tackling gender stereotyping inside aviation has been a long-standing mission for easyJet and I’m excited to be a part of this newest marketing campaign that’s permitting individuals to get an actual perception into what abilities are actually vital to do that job, and encourage extra girls into the career. It’s an immensely rewarding profession that I’m proud to champion and I hope by extra individuals taking our new interactive take a look at, they will problem themselves to find a expertise they by no means knew they’d and I hope to see them flying with us sooner or later.”
The brand new marketing campaign builds on ongoing work by easyJet to encourage the subsequent technology of aviators and encourage extra girls into the profession. easyJet has been tackling this {industry} problem for quite a few years by means of initiatives together with recruitment campaigns, its pilot faculty visits programme and Summer time Flight Faculty.
Because of this, in the present day 7.5% of easyJet’s pilots in within the UK are girls, in comparison with the UK {industry} common of 6.5% with round 300 girls together with 99 Captains now flying for the airline, which is able to proceed its efforts to see these numbers additional develop.
To use to easyJet’s Pilot Coaching Programme, aspiring pilots must be aged 18 or over by the point they start coaching and have a minimal of 5 Common Certificates of Secondary Schooling (GCSE) of Grade C or above (or equal), together with Arithmetic, Science and English language – no greater {qualifications} or levels are required.
